Heather Turnbow - Marketing Coach

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2009-07-08T18:59:00.000-07:00

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The 3 Things To Avoid When Emailing Your List

2009-06-25T21:03:00.000-07:00

When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs. There are many things to consider in avoiding many complications. While there are so many ways you can make people subscribe to your list, there are also some things you must do to avoid subscribers from wanting to get off from your list.

Aside from that, you also want to avoid any problems with the law and your internet service provider or ISP. There are now many laws and rules that are applied to help protect the privacy of the internet users from spamming and unwanted mails. With the popularity of the electronic mail as a medium for marketing because of the low cost, many company’s have seized the opportunity and have flooded many people’s e-mail accounts with promotional mail.

But, with an opt-in list, you avoid this annoyance because people subscribe to the list; they want to receive the newsletters and promotional materials. They have consented to being on the list by subscribing themselves, just don’t forget to put an unsubscribe feature everytime in your opt-in list so that you avoid any confusion. There may be times when an email account was provided when the real owner didn’t want to subscribe.

It is essential that you keep your list clean and manageable. Arrange it by using the many tools and technologies available for your opt-in list. Do not worry; your investment in this marketing strategy is well worth it with all the coverage you will get which will likely be converted into sales then to profit.

Keep yourself and your business out of trouble and potential run-ins with the law and the internet service providers. Keep your operation legit and clean. Your reputation as a legitimate businessman and a legitimate site depends on your being a straight and true marketing strategist. As a tip, here are three things to avoid when emailing your list.

1) Take notice of your unsuccessful sends. These are the e-mails that bounce. Bounced emails, also known as undeliverable messages, are those messages that, for whatever reason, were not successfully received by the intended recipient.
There are bounces that happen or occur because the server was busy at that time but can still be delivered in another time. There are also bounces because the inbox of the recipient is full at that time. There are those bounce messages that are simply undeliverable ever. The reason for this is that it may be an invalid email address, a misspelled email address, or an email address that was abandoned and erased already.
Manage your list by putting markings on those that bounce. Erase an email account from your list so that you have an accurate statistics and records as to how many are actually receiving your mail. You may also want to check the spellings of your email addresses in your list. One common mistake is when an N instead of an M is placed in the .com area.

2) Always provide an unsubscribe feature in your site and an unsubscribe link in your mails. When someone in your list files a request to be unsubscribed, always take that request seriously. If you don’t take them off your list and keep sending them your e-mails, you are now sending them spam mail.
When you are reported as a spammer, you and your business can get into a lot of trouble. You can be reported to the authorities and maybe blacklisted by many internet service providers. You will lose a lot of subscribers this way and many more in potential subscribers.

3) Do not provide pornographic or shocking and disturbing content in your newsletters. It is hard to decipher the age of the recipient and many complaints may stem from these. Controversial issues also are to be avoided to not be branded by your subscribers. Stick to the nature of your site and business.
Always remember these tips in this article so that you can have a healthy relationship with your subscribers as well as be kept within the boundaries of what is allowed in sending mails to an opt-in list.

Heather Turnbow is an Internet Marketing Coach and Expert Team Trainer. She specializes in helping others find Success and Wealth with their Internet Business. She is also a mommy to 3 in Colorado. Google Her Name "Heather Turnbow" and visit http://havesuccessandwealth.com/

How To Grab Your Readers Attention With Your Subject!

2009-06-15T05:56:00.000-07:00

The race for supremacy in the internet based businesses has been really heating up and many sites have been put up to help others to get ahead for a small fee. But there are also ways in which you don’t have to pay so much to make yourself a good list of loyal followers. Having a satisfied web traffic and visitors allows you to put up a foundation wherein you can build an opt-in list and make it grow from there.

An opt-in list allows you to provide newsletters to your subscribers with their consent. When people sign up, they know that they will be receiving updates and news from your site and the industry your represent via an e-mail. But that doesn’t mean that all of those who subscribe read them at all. Many lists have been built due to an attachment with free software or for a promotional discount and such. Some are not really interested in receiving e-mails from companies and just treat them as waste of cyberspace and delete or trash them without so mush as opening the e-mail and scanning them.

You can change all that. While forwarding an email message is relatively after producing your newsletter. Getting people to open them is not as easy. You don’t want to waste all the time and effort used in making the newsletters, you want people to read them and have their interests piqued. Interested enough to go to your website and look around and most especially purchased and acquire your products or services.

One of the numerous ways you can tempt or persuade your subscriber is by providing a well thought out and well written subject. The subject of an email is what is often referred to when a person or a recipient of an email decides whether he or she wants to open or read an e-mail. The subject could easily be regarded as one of the most important aspect of your promotional e-mail.
Your subject must be short and concise. They should provide a summary for the content of the e-mail so that the recipient will have basic knowledge of the content. This is really vital in grabbing the attention of your readers and subscribers. You want your subject to instantly grab the attention of your subscriber and get them to be intrigued to open up your mail. Remember, it is not necessarily true that a subscriber opens up subscribed mails.

A good subject must always be tickling the curiosity of your recipient. It must literally force the recipient to open the mail. A certain emotion must be ignited and get them to open the mail. It is essential to use specific words to get the reaction you need. Keep in mind that the recipient or subscribers spends only a few seconds looking over each subject of the e-mails he receives. You must grab your reader’s attention right away.

There are many forms you can use for your subject. You can provide a subject that says your e-mail contains content that teaches them tips and methods on certain topics. An example of this is using keywords and keyword phrases such as, “How to” , “tips”, “Guides to”, Methods in and others like that.

You can also put your subject in a question form. These may include questions like, “Are you sick and tired of your job?” Or “Is your boss always on your case?” Try to stay on the topic that pertains to your site so that you’ll know that your subscribers have signed up because they are interested in that topic. This form of subject is very effective because they reach out to your recipients emotions. When they have read the question on your subject, their mind starts answering the question already.

You can also use a subject that commands your reader. Statements such as “Act now and get this once in a lifetime opportunity”, or “Double, triple and even quadruple what you are earning in one year”. This type of subject deals with the benefits your company provides with your product and services.

You may also use breaking news as your subject to intrigue your subscriber. For example, if you deal with car engine parts you can write in your subject, “Announcing the new engine that uses no gasoline, It runs on water”. This creates curiosity with the reader and will lead them to open the mail and read on.

Heather Turnbow is an Internet Marketing Coach and Expert Team Trainer. She specializes in helping others find Success and Wealth with their Internet Business. She is also a mommy to 3 in Colorado. Google Her Name "Heather Turnbow" and visit http://havesuccessandwealth.com/

How To Get Your Subscribers Begging For More...

2009-05-30T20:48:00.000-07:00

Just as an experiment, a friend of mine subscribed to 10 different optin email marketing lists to see which ones are effective. Many websites and online businesses have resorted to sending promotional materials to people who have subscribed to them in an effort to boost their sales or traffic. Optin email marketing sends newsletters, catalogs updates and many more promotional materials to website visitors who have agreed to be updated - monthly, weekly or semiannually.

An internet user that is on the list will receive their updates through email If a promotional material piques their interest, they will go to the site to learn more or to purchase outright. For the website operators or owners, this is a chance to remind their list of their existence. With the internet many websites will offer the same products or services in one way or the other, the competition can get pretty tight and it is easy to be forgotten.

Back to my experimenting friend, he tried to find out which opt-in marketing strategies grabbed a person into begging for more. Some would send in very simple fashion, some would very outlandish while there are some that would just lie in between. The differences could easily be noticed and some have gotten the idea of an effective opt-in marketing strategy. He dubbed them effective because he felt like he just couldn’t wait to go their site and learn more, the more persuasive ones even got him halfway to reaching for his wallet and to his credit card before he realized this was only for an experiment.

Many companies and site present their promotional materials in a wide variety of concepts. Each has their own distinctive style and designs, but more than the outline and the presentation, the content and the articles are what keeps the attention of your potential customer locked on to your opt-in marketing medium. Creativity is the key here.

From talking to many satisfied opt-in list subscribers and forums, I have learned of what is essential in opt-in marketing and what makes the subscribers begging for more instead of lining up to unsubscribe.

Keep your promotional materials light, creative and original. Many people are stressed out as it is. Getting a stuffy business proposal rather than a light hearted e-mail may just agitate them more. A warm friendly smile or banter is always more welcome than a serious business meeting or proposal. While you do want your customers to take you and your products and services seriously, you also want to show them that you know how to have fun.

Splash some color in your emails as well as provide some photos and articles that can be related to you but show good news or good light hearted images as well. Provide a newsletter or promotional materials that will keep them in a light mood. Make your materials eye catching and grabbing that they wont be able to take their eyes of them. Pique their interests.

Have good content and article, even if it means investing in an experienced and professional copy writer to write them for you. An effective copy writer should be able to build trust between you and your customers. They should be able to establish your credibility in what they write. It must be informative but not too stuffy. Let go of the professional jargons and “talk“to your recipients.

A good article and content should be able to outline the benefits of your product and services and why they need what you are offering. But do not look to be overeager and too persuasive. It should be able to entertain as well as lead them to buying from you.

Your promotional materials should be clear. Don’t leave people guessing. You should lead them to you and not vice versa. Explain to them what they need to do in a manner that won’t be confusing. Try to anticipate also what your target client needs. Do your research and information gathering, many sites will be able to help you with that.

Provide clear and crisp images of what you are offering. If the people know what you have for them, they are more likely to beg for more. For example, if you are selling a car, provide them photos but only enough to encourage them to go to your site for more.

Heather Turnbow is an Internet Marketing Coach and Expert Team Trainer. She specializes in helping others find Success and Wealth with their Internet Business. She is also a mommy to 3 in Colorado. Google Her Name "Heather Turnbow" and visit http://havesuccessandwealth.com/

How To Build A List Of Eager Subscribers

2009-05-18T13:41:00.000-07:00

Every online business provides great service to generate satisfaction among their customers. As each and every customer receives satisfaction over their products or the services they get, there is a great chance that they will become a return customer and buy again. Better yet, they will recommend you to other people that could generate more business for you and your site.

As more traffic is driven to your site, you can entice many of them to subscribe to your mailing list or opt-in list. This is a list where in website visitors agree to be sent promotional materials such as newsletters, catalogs and such that could keep them updated about your site or the niche of your site. These promotional materials are sent via e-mail to the members of the list in different time intervals.

When using e-mail as the media of your marketing and advertisements, you eliminate the need for high costs. Email is free and if you can manage to make your own promotional advertisements you can also save a bundle there. With an opt-in subscribers list, you are pretty sure that what you are sending out is received, viewed and read by the subscribers and not simply being deleted. They have signed up for service and have consented in receiving it.

This means that there are constant reminders to your subscribers about all your products, new products and services as well as any promotions and special deals you are having. There is also the chance that they can be forwarded to other potential customers as they tell their friends and families about you and your site.

Of course you should be also aware that a subscriber may unsubscribe when they feel that they are not getting what they want or expected. Make sure that they are satisfied with your opt-in marketing strategies and keep them excited in receiving your newsletters and catalogs. Here are some tips that can help you build a list of eager subscribers.

Make your promotional materials interesting and fun. Try to use a little creativity but not too over artsy. Build around what your product or service is about. For example; if you are selling car parts, put some pictures of what is new in the auto parts world, a new wing door possibly that can fit any car and make it look like a Lamborghini.

Try to research what people are looking for, these way, you stay one step ahead of them all the time and you will be their bearer of new tidings. They will be eager to receive what you are sending them because they new you always have fresh and new things to share with them.
Write good articles that can be very informational but light at the same time. If your subscribers enjoy your articles, they will go to your site by clicking the links that you will be putting on your newsletter to read some more. You can provide articles that can connect to many people. Be diverse in your articles. Put something humorous, then put something informational, then put something that has both.

Are you wary about this because you don’t like writing? No problem, there are many professional and experienced article writers that can do the job for you for minimal fees. They know what they are doing and can provide the need that you have for your newsletters, the money that you pay for your articles are going to be met by the many sign-ups and the potential profit from the sales that you will get.

Create and send an E-book to your customers about anything that is related to your business or site. Use your knowledge and expertise in the field you have chosen to help other people who are similarly interested. Offer this e-book for free. You can write about anything informational and helpful to your subscribers. For example; you can do manuals and guides in so many things. This e-book could be used as a reference for many people.

Share this e-book with everyone, even other sites; just make sure that they don’t change the links in the e-book that will lead people to your site. If you want, you can always get some people to write it for you just like your articles. Your investment once again will be covered by the great marketing this will generate.

Add e-coupons in your newsletters that will help them avail to special discounts. Put a control number in your e-coupon so that they can only be used once. When people get discounts that can be found in your newsletters, they will be eager to receive your newsletter in anticipation of what you are promoting next.

If your subscribers can get benefits from your newsletters, they will be very eager to receive them. Just don’t flood your mailing list with mails so that you don’t annoy your subscribers.

Heather Turnbow is an Internet Marketing Coach and Expert Team Trainer. She specializes in helping others find Success and Wealth with their Internet Business. She is also a mommy to 3 in Colorado. Google Her Name "Heather Turnbow" and visit http://havesuccessandwealth.com/

Free advertising source - with How-To Video!

2009-03-12T16:20:00.000-07:00

Things are good here in Colorado, warm and sunny for March!

Anyway, Crocads is a source I use for free advertising,
and I wanted to share it with you...

But first, watch the how-to video I created to show you EXACTLY
how to use the site for free advertising...

The how-to video is here:
http://youtube.com/watch?v=QPsqB0_ymyA

After you watch it, go here to create your free account at Crocads: http://millionairemommy.crocads.com/

If you need any help setting up, just give me a call!

Can You Really Use Articles To Build Your List?

2009-03-05T12:34:00.000-08:00

Getting customers to your site should always be ranked as high as the importance of the quality and the excellence of the product and the services you provide. They should go hand in hand in providing your customers the satisfaction they get in exchange for the money they have paid for them. Customer service should as well be as fantastic so that the customers are provided with the same satisfaction.

One of the ways you can combine marketing and customer service is through opt-in marketing. With an opt-in list you get the opportunity to introduce your site and products on a good time basis. Opt-in marketing strategy is a marketing strategy that is virtually low cost and not time consuming. Here, you get the consent of your website visitors to subscribe to your newsletters and other promotional materials such as catalogs and free promotions.

Opt-in marketing uses your list of subscribers to send e-mail to. These e-mails will contain the materials you will send to your subscribers. It is essential that you present your promotional items in a manner that will catch the interest and the eye of your subscribers to keep them wanting for more. The best way to do this is to provide fun, entertaining and informational articles.

Well written articles full of content and useful information will help in building your list as more subscribers will be enticed your list. When they have read the samples of your contents in your sites, they will be intrigued as to what will come next. Subscribing to your newsletter will offer them a glimpse of what you have to offer next.

Many sites and companies have captured the importance of articles and this also aids in search engine optimization. As more people are heading towards the internet for their information needs, serving the right information to them via articles in your site will increase the flow of your website traffic. With more traffic, the percentage of your sales will grow. More sales turn into more profit.

There have been the rise for the importance of well written, information enriched and keyword packed articles for the content of their site as well as for newsletters. These articles provide the information many are seeking in the internet. If your site has them, more people will be going to your site for information and research.

Well written articles would also boost your sites reputation. If they are filled with many information you will be regarded as well informed and an expert on the subjects that you tackle. Your articles must be well researched so that the people will trust you. When you have gained their trust, they will always come for you for their needs on that subject.

In connection, you must write articles or commission them to tackle subjects that are closely connected with your type of business. If you have a site for a medicine tackling a certain disease, your articles must be about the diseases. Or if you sell materials for home improvements provide articles with those themes. Most articles searched for are tips, guidelines, methods, manuals and such. If you provide these articles to your customers and you have their trust, they will always go to your site for help and advice as well as for your products.

With the loyalty of these customers, they may subscribe to your opt-in list to receive all the information you have. If you provide them with the answers for that need, they will be happy to be receiving your newsletters as well as other promotional materials to keep them well informed. Others may even forward your newsletters to other people when they find a certain article interesting.

You should provide links in your newsletter so that when other people are reading it and wants to read more, they may click on the link and go to your site. With the articles you have in your site that are good, they may decide to sign up as well for your opt-in list. This will build your list and make it bigger.

Make sure to keep your subscribers happy and interested in your newsletters and promotional materials. Keep on posting and writing good articles for your site and newsletter. If you are not interested in writing them or if you just don’t have the time, there are many available well experienced and knowledgeable writers available to help you out. This is an investment that will pay for itself in time.

7 Ways To Make Money Using Nothing More Than Your List

2009-02-28T16:36:00.000-08:00

An opt-in list can be quite crucial to any site or internet based company. Even for a small venture such as a niche profit site an opt-in list can make a world of difference and also add some extra income for your pocket. Rarely would you see an e-commerce site, big or small, that is without an opt-in list.

An opt-in list allows for a company to market their wares and site via an e-mail. With an opt-in list, a site and a subscriber consents to sending and receiving a newsletter from your company. Through this, you can keep your subscribers abreast of what is currently available in your site as well as whatever is coming out.

And because there is mutual consent between the two parties, any mail sent to the list is not considered as spam mail. There is a great number of successfully read promotional materials such as catalogs, newsletters and such that are sent because the subscribers themselves have signed up for them, meaning, they do want to be sent those items.

Building a list is crucial, only a small percentage actually subscribes for an opt-in list. Many people find promotional mails annoying but of you provide a good newsletter or promotional material, you will see your list build up and grow. You can also achieve this by having good content on your site. If people like what they see and read on your site, then they surely would want more. Newsletters would be a way to attract them back to your site. A little teaser or appetizer if you will.

But other than marketing your wares and your services, an opt-in list can also be used to earn extra profit. Not all lists can be used though. It would be good to first build a successful list with a huge number of subscribers. The more subscribers you have, the more money you can get. Here are seven ways to make money using nothing more than your list.

1) Place advertisements. There are many corporations who will be willing to pay to put their banners and ads on a list with many subscribers. Selling or renting out lists is not a good idea so rather than doing that, many companies would just rather place ads with lists that have a huge subscriber base. Your newsletter could be placed with many ads and each one spells money.

2) Have affiliations with other companies that have at least a semblance or relation to what your site is about. Here other companies will provide links and brief descriptions of what they offer, products and services. With every click made on the link that directs or leads a subscriber from your list to their site, the company will pay you. This P4P or pay for performance.

3) Make deals with other companies by asking for a small percentage of sales done through your list. With every sale done by customers that have come from your list and have gone there because of your newsletter, the other company will pay you a small percentage of your sales. The more people who buys from them, the more earnings you get.

4) You may also get products from other sites on a consignment basis and sell them to your list via your newsletter. Place descriptions, articles and photos of the product in your newsletter. There will be those who will buy from you and when that happens, you can order the product from the other site and sell it to your buyer.

5) Sell e-books or a compilation of your articles on your list. Manuals and how-to articles are in great demand. Many people will be willing to shell out money to gain knowledge about a certain topic and subject. With your existing list trusting your expertise in that area, an e-book could be
offered and sold or used as an incentive.

6) Create a network out of your list. Get people to invite more people to view your site and subscribe to your list. The larger your list is, the more people will be able to click on your links and affiliate links as well as make your advertisement rates higher.

7) Subscribers are willing to pay for information if they know that it can be trusted and relied upon. Use your list to get more and more people to subscribe to you as well as browse your site. Lastly, you can use your list to earn money by making them your partners. Your list will be the bloodline of your growth and increase.

Heather Turnbow is an Internet Marketing Coach and Expert Team Trainer. She specializes in helping others find Success and Wealth with their Internet Business. She is also a mommy to 3 in Colorado. Google Her Name "Heather Turnbow" and visit http://havesuccessandwealth.com/

5 Things To Consider When Publishing A Newsletter

2009-02-02T14:23:00.000-08:00

Providing a newsletter for your opt-in list subscribers provides many benefits in terms of driving traffic into your site as well as boosting the sales and profits of your site and company. This is a marketing ploy that will not hugely dent your marketing budget and will not also require many man-hours in developing this project.

With a newsletter, you can inform the public about your company and products as well as services. You can keep them posted and updated about what’s going-on with your company as well as many of your promotions and offerings. With these, you keep on reminding your subscribers that you are still here and is willing to offer them good deals and services.

Newsletters also allow you to impress your subscribers. It can show your expertise and knowledge about the topic at hand and the many benefits you can offer them. When you impress people, they will become potential customers and another great thing is that they can recommend you to their friends, colleagues and family. All of them could very well be customers in the future.

If you do not have a newsletter or publishing one for your site, then you may have to consider about researching and be well informed on how to publish one. It is not as easy as it seems but if and when you get the right idea and process, it will be smooth sailing from there on. Try to take the time to learn what you need to learn and get that newsletter ready and good to attract subscribers to your newsletter as well as traffic to your site.

In the next few paragraphs, I will provide you with some things to reflect on when you decide to start your own newsletter for your site. Here are five things to consider when publishing a newsletter.

1) Make sure that the content of your newsletter pertains to and closely associated with your business or the theme of your site. Do not dwell too far on what could be regarded as your field of expertise. You have started a site and your theme for your site will always be something you are knowledgeable about. For example; if you have a site that sells auto car parts, your newsletter must contain articles or content like photos that pertain to cars, auto parts and such. You may also include content about your company and your staff.

Remember that visitors of a certain site are there because they are interested in what the site has to offer. If they sign up for an opt-in list or for a newsletter this means that they want to be updated for that certain theme or subject. Be sure that when you publish your newsletter you are providing for the need of the subscriber as well as their interests.

2) Ensure that you have well written, information riddled and content rich articles. Your articles will be the body of your newsletter and that they should be able to excite your readers as well as provide information. Articles should be well written and checked for errors such as spelling and grammatical errors for it to look professional and believable. The trust of your client to you and newsletter is at stake here.

3) Fact-check your articles. Make sure that you provide true facts and figures so that your reputation as an expert and knowledgeable in that field is not questioned. If you lose the trust of your subscribers these may persuade them to unsubscribe to your newsletter. You will lose many potential sales this way.

4) Provide fresh and new articles that can provide new information to your subscribers. If you publish stale and old news in your newsletter, there is a tendency that people or your subscribers already have read and known about them. This will lose their interest in your newsletter and they wont get to read what is most important, your ads. They may not open or read any of your succeeding newsletters losing your intention in writing and publishing newsletters, to get them to visit your site and make a purchase.

5) Never use copyrighted materials such as photos and articles. This is outright plagiarism, you may get into a lot of trouble for this. You can lose your business and get sued over copyright infringement. If you do not have the time to write your own articles, there are many willing and able professional article writers that can do it for you for a reasonable fee. All your investment in writing and publishing articles will be well worth it when you see your list build up and your traffic increasing.

Heather Turnbow is an Internet Marketing Coach and Expert Team Trainer. She specializes in helping others find Success and Wealth with their Internet Business. She is also a mommy to 3 in Colorado. Google Her Name "Heather Turnbow" and visit http://havesuccessandwealth.com/

4 Ways To Get Your Opt-In Subscribers To Trust You Quickly

2009-01-22T11:02:00.000-08:00

While the rest of the world has developed many barriers and protections to keep their e-mail accounts spam-free, there are also those that subscribe to mail that promotes their products, services and their site. This is mainly because these subscribers wants to know more about what these sites are offering and can be beneficial for them. They expect to get be kept posted on what they are interested in and what's new in the market or field they have chosen.

Businesses are lucky to have this kinds of customer; the basic element needed to get this type of people is trust. When your customers trust you they will reward you with their loyalty. Many internet users have gone to great lengths in protecting their email accounts from spam mail. Some free-mail internet providers and internet service providers offer spam protection, while there are also some internet based companies that screen your mail for you.

With an opt-in list, the mail you send - containing your promotional materials such as newsletters, catalogs and marketing media, will go through. Your intended recipient will be able to read and view what you have sent, making it a successful transfer of information. To be able to be allowed to do so, you will need permission from your recipient, to get this permission; you need to be able to get their trust. With the great lack of disregard for privacy in the internet, getting the trust of an internet user that doesn't personally know you is a big achievement.

To build a good opt-in list, you need people to trust you. For a faster and quicker build-up, you need to get your opt-in subscribers to trust you quickly. The faster you build your opt-in list, the faster word about your site spreads. The bigger the scope of your opt-in list, the more traffic you get - spelling more profits. Its easy math if you think about it. Getting the numbers is not that simple though, or maybe it is?

• Getting the trust of your clientele shouldn’t be so hard, especially if you do have a legitimate business. Getting your customers trust should be based upon your expertise. People rely on other people who know what they are talking about. Garner all the knowledge and information about your business. Frankly, go into a business that you have an interest in. Like how many basketball payers become coaches, you don’t really venture into something you don’t have any interest in.

• Show your clients that you know what you are talking about. Provide them with helpful hints and guidelines that pertain to what you are selling. Talk about how to install a roof if your into hardware products or provide articles on insurance settlements if you’re a settlement lawyer. You don’t have to be a big corporation to make use of an opt-in list. If your customers see you as someone who knows what he is doing and saying, they will trust you quickly.

• Be true to your customers, if you want to hype up your products and services, provide guarantees. The more satisfied customers you get, the bigger probability there is that they will recommend you. Generally, people will trust someone they know, when that someone recommends you then you’re a shoo-in. They will go to your site and check it for themselves and be given a chance to experience what the other shave experienced from you, so make sure to be consistent in the service you provide.

• Another tip in getting a customer to trust you quickly is to provide them an escape hatch. Show them that you are not there to trap them. Keep a clean list that will enable them to unsubscribe anytime they want. Elaborate your web form by providing information on how to unsubscribe from the list. Guarantee them that they can let go of the service when ever they want to. Many are wary that they may be stuck for life and would have to abandon their email accounts when they get pestered with spam.

Remember that when you get the trust of your clients Don't Lose That Trust! Because if you do anything with their email addresses like sell them or give them out, you will lose many members of your list as well as potential members. The true quickest way to gain the trust of your subscribers is when you are recommended by someone they trust.

Heather Turnbow is an Internet Marketing Coach and Expert Team Trainer. She is also a mommy to 3 in Colorado. Google Her Name "Heather Turnbow" and visit http:HaveSuccessAndWealth.com .

4 Crucial Things You Need To Do To Build Your List

2009-01-17T16:38:00.000-08:00

Online marketing may have developed a sudden surge these past few years, but many in the know how have felt its rise even from way then. As more internet based businesses are put up, the need to develop new marketing skills and knowledge based on this new medium have arisen. More and more marketing strategies are being discovered and developed to cope with the changing face of business the business world.

The demand for online marketing tips and strategies have drastically grown and a new form of business has been born, internet marketing strategies. While there are companies that are all too eager to help your site and business build a clientele for a fee, there also many ways that can spread the word about your sites subsistence in a more cost free way. One of this is Opt-in email marketing, also known as permission marketing.

Opt-in marketing requires the permission of a willing customer to subscribe to your marketing materials, materials that take form in newsletters, catalogs and promotional mailings via e-mail. The more opt-in marketing mail is sent, the more chances there is to bag sales and more sales. To do this, you must build a list of all those who wants to subscribe to your opt-in marketing list.
From your list, you will get your targeted customer, this is a good list since they already have shown interest in what you have to show and sell since they have willingly signed in for your list. These are the people who have liked what they have seen in your site and have decided they want to see more and maybe even purchase what ever product or service your company and site has to offer.

Many people would think that building their lists would take hard work and a lot of time to build and collect names and addresses. This is not so, it takes a bit of patience and some strategies but in doing this list, you open your site and your business to a whole new world of target market. Take the effort to take your business to a new level, if traffic increase and good profits are what you want, an opt-in list will do wonders for your business venture.

There are many sources and articles in the internet available for everyone to read and follow in building a list. Sometimes they may be confusing because there are so many and there different ways. Different groups of people would have different approaches in building an opt-in list, but no matter how diverse many methods are, there are always some crucial things to do to build your list. Here are four of them.

1) Put up a good web form in your site that immediately follows the end of your content. While some may say this is too soon to subscribe for a website visitors application, try to remember that your homepage should provide a quick good impression. If somehow a website visitor finds something that he or she doesn’t like and turns them off, they may just forget about signing up.

A good web form for subscribing to an opt-in list is not hard to do. Just write a simple short statement about how they would like to see more and get updated about the site. Then there should be an area where they could put in their names and e-mail address. This web form will automatically save and send you the data’s inputted. As more people sign in, your list will be growing.

2) As mentioned in the first tip, make your homepage very, very impressive. You need to have well written articles and descriptions of your site. Depending on what your site is all about, you need to capture your website visitor’s fancy. Make your site useful and very easy to use. Do not expect everyone to be tech savvy. Invest in having good programming in your site, make your graphics beautiful but don’t over do it.

Don’t waste your time making the homepage too overly large megabyte wise. Not all people have dedicated T1 connections, the faster your site gets loaded, the better. Go for a look that borders between simplicity and sophisticated knowledge.

3) Provide good service and products. A return customer is more likely to bring in more business. Even then and now, a satisfied customer will recommend a business always. Word of mouth and recommendations alone can rake in more business than an expensive ad. As your clientele roster grows so shall your list. With more members on the list, the more people will get to know about what you have new to offer.

4) Keep a clean and private list. Never lose the trust your customers have entrusted you. If you provide e-mails to others and they get spammed, many will probably unsubscribe to you. Remember, a good reputation will drive in more traffic and subscribers as well as strengthen the loyalty of your customers.

Heather Turnbow is an Internet Marketing Coach and Expert Team Trainer. She is also a mommy to 3 in Colorado. Google Her Name "Heather Turnbow" and visit http://thetop5reasons.com/ to see the Top 5 Reasons to Join Her Team.

3 Quick And Easy Ways To Build A Profitable Opt In List

2008-12-30T17:58:00.000-08:00

You finally realize that you need a good opt-in list. After reading countless articles and sought expert advices and have read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own. Then it happens, you think you have known everything there is to know about opt-in lists and have followed their advices to the T and you still weren’t able to make a profit.

In fact, you may be losing money. You maybe hiring writers to help you out, or there are some expenses incurred, even if you have a big list, but only a very small percentage actually buys from you, your still losing profit. You’ll realize that after a few months when you see your statistics and sales figures.

So what could have gone wrong? Why have others succeeded where you have failed? The most common mistake is that you dived straight right in. You chose a topic where you think could be quite popular and would earn you money. This just not the case. Just because you wrote people from the list doesn’t mean they are going to buy instantly.

Here I will offer more advice, for those who have started an opt-in list and have failed, you can rejuvenate your failed venture. For those who are starting, here are three quick and easy ways to build a profitable opt-in list.1) Get your customers to trust you and your products first. Just launching your opt-in list would not make you an expert and a believable seller. Put many articles first before you start an opt-in list. Write about the topic you know and have started and used for your site. Try to put forums first to gain knowledge about your customers about their wants and needs and target those wants and needs.

Join forums from other sites as well. Provide expert advices and recommendations. When you feel that people trust you already, you will be able to start your own opt-in list. You can build a base as well with other forum users. You can ask them to join your list. Friends are always good customers. Put up a link to your site so that they may be able to see what you're business is all about.

The certain truth is, the money will only come in when the consumers and subscribers believe and trust in you. They want a product or service that could be a good exchange for their money. People are not going to buy something out of your recommendation if they don’t know you.

2) Find a product or service that people want and need. Although it may not be your forte, if you provide a service and product that you have researched and learned about well, you can carry it on forward. Invest your time, effort and money that you could sell as well as the buyers or subscribers of your opt-in list can use.

While it is true that it is best to sell something that you have interest in, there are not many people who have the same interest as you if you decide to sell something that is not entirely popular or profitable. Do your research well and you would see the profits come in. Also provide your subscribers with promotional material that they could actually use and spread around.

3) Make friends with other opt-in list users. This is basically beneficial especially if it is someone who has already launched a successful opt-in list. These are people that have the experience in this venture and experience is still the best teacher. While there are many articles available for you in the internet to use, there is nothing like getting a first hand account from someone you trust.

Experienced opt-in list users will be able to tell you what to do and what not to do because they have gone through it. While different situations occur for different people, the general concept can still be very helpful. There are many things to avoid and these people will be able to tell you which ones.

Building a profitable opt-in list don’t just happen overnight. There are many preparations and effort to do. Opt-in lists are built from scratch, as your list grows, you should also maintain the quality of your list. Keep it organized and manageable. Get or hire help if need be, just make sure that your subscribers are happy and satisfied and they will be willing to buy from you.

Heather Turnbow is an Internet Marketing Coach and Expert Team Trainer. She is also a mommy to 3 in Colorado. Google Her Name "Heather Turnbow" and visit http://thetop5reasons.com/ to see the Top 5 Reasons to Join Her Team.

The Peoples Program, Heather Turnbow, and University of Internet Science

2008-11-22T16:07:00.000-08:00

The Peoples Program is committed to supporting all of the members, Heather Turnbow is committed to supporting her members/friends, and their members/friends. Together, both give the absolute best marketing tools and training available online today. As a member of The Peoples Program, all members and their future enrollments will receive training and mentoring that is only available to TPP members. Heather Turnbow goes on to offer her enrollments a one-year no-cost student membership to The University Of Internet Science, where one sponser becomes 300 sponsers, 300x's the support, knowledge, live training 5 nights a week, interactive members area with video/audio postacard capability, file sharing and so much more.

There are so many reasons to participate in The Peoples Program. "Gifting" has changed countless lives for the better. People who were about to lose their cars and homes have been saved from financial ruin, college education's have been made possible, and nearly forgotten dreams have come true, all from participation in "Gifting". "CashGifting" is the fastest way I have found to legally and ethically generate cash.

The Peoples Program is offered only through an exclusive one-on-one invitation to individuals over 18 years of age. Individuals are invited to learn more about the activity and become part of something extraordinary. Your geographical location is totally irrelevant with our revolutionary program! Anyone can do this. People currently employed part-time or full-time, unemployed, retired, disabled, a student, single parent or a busy housewife, our amazing program will help you generate cash delivered directly to your door! Many people easily work this activity around their existing schedule, part-time. It's a matter of setting priorities and fitting this into your current lifestyle, aptly named The Peoples Program.

The Peoples Program is the first residual hybrid gifting program of it's kind. Highlights of the program include 100% Credit system with No Qualifying, only $50/year Admin Fee (Lowest in the Industry), and 9 Gifting Levels - something for everyone. Also includes Mulit-Choice Replicated Websites with Capture Page choices, a Customizable Autoresponder System, with Aweber option, and the Prospect and Contact Management System.

This is the Most Powerful Cash Gifting Activity Structure in the history of Cash Gifting. The response from the internet cashgifting community has been tremendous. Many people are discovering how to get on the path to financial well being. With the unique leverage of the TPP "Lifetime Residual" Cash Flow Structure, you can have mulitple gifts rolling in from various sources and avenues. Zero Qualifier Needed. With time tested cash-generating strategies and one-on-one training and ongoing support behind every member, it really makes no difference whatsoever, whether you're an absolute novice or a seasoned marketer. Heather Turnbow can help you, even if you can't Copy and Paste.

Success is a inevitable when you combine the perks of The Peoples Program with the University of Internet Science and a mentor like Heather Turnbow, a mentor who genuinely care how your marketing plan is going, someone who will take your call, even as she has lunch on vacation in Las Vegas. Struggling Internet Marketers can join someone else and have one sponsor, or they can join Heather Turnbow and have 300 sponsors - 300 other Successful Entreprenuers who all participate in the Exclusive Michelangelo Lopez Club and practice "Give Away 90% of your Knowledge and Make Money on the 10%" - the motto of Heather Turnbow and the entire University of Internet Science.

Heather Turnbow is an Internet Marketing Coach and Expert Team Trainer. She is also a mommy to 3 in Colorado. Google Her Name "Heather Turnbow" and visit http://HaveSuccessAndWealth.com .

What Internet Marketing Is And Is Not

2008-11-17T08:44:00.000-08:00

Internet marketing is the business of both advertising and selling goods and services over the internet. This form of business is ever-increasing in popularity, with millions of people now making purchases on the internet. Internet marketing began in the early 1990s as primarily a means of product description, consisting merely of text descriptions. As technology progressed, internet marketing rapidly advanced to include pictures and other rich graphics as part of advertisements for products and services. After realizing the remarkable potential of this means of marketing, internet-based companies started opening their virtual doors for business. As opposed to what are now known as "brick and mortar" operations, these e-businesses offer their products and services to a growing number of consumers, conducting all, or nearly all, of their business in the virtual world of the internet.

There are many forms of marketing on the internet. Among them are article marketing, blog marketing, e-mail marketing, search engine marketing (to include search engine optimization), banner ads, pay-per-click ads, and pop-up ads. It is important to note that each of these forms catches the attention of the target market in different ways, and some may be more effective than others depending on the product or service, the target market, and the strategy and goal of the business marketing itself. Among the business functions that may require use of different means in their strategies are customer service, sales, public relations, information management, and others.

Internet marketing has also become an integral component of many "brick and mortar" operations, but online-only businesses have offered some challenge in the arena of retail sales, an example of business-to-consumer (B2C) marketing, business-to-business (B2B) marketing, and peer-to-peer (P2P) marketing. However, other online-only businesses have specialized into newer approaches, such as online auctions, sites that allow you to find the best price on what you're shopping for, and also sites that allow you to name your own price. Further, affiliate marketers have emerged, offering marketing solutions to virtually all types of business. These firms typically receive what is called pay for performance. Even home-based businesses now flourish thanks to internet marketing.

There are many benefits to the concept of internet marketing. It allows consumers to shop and conduct business from the comfort of their own home, any time of day or night, or from virtually anywhere provided they have a connection to the internet. Businesses work much more effectively with partners. Efficiency and speed have increased dramatically as business and shopping have moved to the internet. Even costs have been dramatically reduced. Furthermore, at this time, it is rare that you must pay any tax for the items you purchase online.

The most noted disadvantages to internet marketing are the sometimes slow or unreliable internet connections that occur, and online security. Technology is diligently pursuing solutions to both problems, and progress is being made. Also, with the attention of the government on identity theft, it is clear that security and reliability will continue to improve over time.

As with all things new, it is very easy for us to become wrapped up in the innovation, the convenience, and the excitement we experience with something never available to us before.

Internet marketing is no exception. Despite the obvious advantages offered by this new medium for commerce and business in general, internet marketing does have its limitations. It is also easy for us to assume that a new product or technology can do more than it really can. Following are some factors in considering what internet marketing is not.

First to consider is that internet marketing is not a replacement for the traditional means of shopping and/or selling. Assume for a moment that you are looking to buy a diamond ring for someone special. You go online, browse through picture after picture, find some really beautiful and eligible pieces, and that's where you stop. You can't feel that ring, nor can you take a close look at the diamond. You have only a limited scope of what the merchandise will be like when you physically possess it. Are you going to pay potentially thousands of dollars for that ring, or will you go to a local jeweler instead, where you can get a much better idea of what you're buying?
This is a key limitation to internet marketing for many products.

Internet marketing is also not a fail-proof system. Nearly everyone who conducts any form of business or shopping online has experienced the temporary unavailability of a website. The site goes down, and you can't get your business done when you had planned. Furthermore, you may not even get an indication as to when the site will be operational again. It can be a frustrating fact of e-commerce.

Another fact of internet marketing that many fail to consider is that it is not a "get rich quick" scheme. True, many entrepreneurs have entered this lucrative market and become millionaires.

However, when you compare the number who have had such wild success, with all the businesses who have failed or never really taken off online, you will find that the “overnight” millionaires are not the standard of what internet marketing is. Most of the business realities of the brick and mortar world still apply to the virtual world. Success in internet marketing requires a lot of hard work, just as any other type of business venture requires.

Internet marketing, finally, is not today what it will be tomorrow. As fast as one model of computer replaces another, so do the options provided in the world of internet marketing. Just fifteen years ago you could go online and find little more than text-based product descriptions. Now look at what you can find on the internet. Entire stores exist online, and their number is growing. Furthermore, laws on everything from personal security to taxation are changing and promise to make a different landscape of internet marketing than the one we see today.

Heather Turnbow is an Internet Marketing Coach and Expert Team Trainer. She is also a mommy to 3 in Colorado. Google Her Name "Heather Turnbow" and visit http://havesuccessandwealth.com/ .

Many Ways To Make Money Online

2008-11-07T16:05:00.000-08:00

Making money online is not necessarily going to be easy, and there is certainly no proven way to get rich quick, but your opportunities to go into business on the internet are virtually limitless. Whether you are looking to make a go of it online as an individual, or if you're looking to expand the prospects of your existing business, the internet offers you the chance to do just about whatever it is you wish.

For the established brick and mortar business, taking your business to the web is going to offer you some spectacular enhancements. When you build your website, you are offering a convenient alternative to your customers that they will certainly appreciate. When they don't have the time to make it to your location, they can go to your site and do many of the same things they would do in person. You can also collect e-mail contact information from your customers and clients and use this as a cheaper, faster means of contacting them and delivering important information.

Businesses existing primarily on the internet can make money in a variety of ways. Large or small, these businesses can take the form of retail, wholesale, auction, clearing houses, affiliate marketers, specialized marketers, banks and other service firms, publishers, weblogs (blogs), and innumerable other forms. Whatever you can possibly imagine a market for, you can make a business online for it. Interestingly, the internet has even allowed for the creation of never before seen markets with a voracious consumer appetite.

The individual can also benefit tremendously from internet marketing. If you're not looking to start a business, per se, you have many other options. Many sites offer you the opportunity to market your skills as an independent programmer, web designer, writer, and many other disciplines. Many have chosen this path, while others have chosen to either market their own products, or to market products with resale rights, on web auction sites. Authors can now publish their own books and market them online, retaining much of the profit lost otherwise to a publisher. The point is, whatever skill or interest you have, there is probably a market for it on the internet. And where there is a market, there is an opportunity to make money.

The chances for making money online will depend on many factors, but the most important of those factors is you. Knowing what you want to do, how you want to do it, and what obstacles you will face are important. Drive, determination, and an attitude of success will serve you well online. While the innovations of the internet provide new paths to success, the values that achieve success are still the same.

Heather Turnbow is an Internet Marketing Coach and Expert Team Trainer. She is also a mommy to 3 in Colorado. Google Her Name "Heather Turnbow" and visit http://HaveSuccessAndWealth.com .

The Importance of Planning For Your Internet Business

2008-10-30T09:29:00.000-07:00

The importance of planning cannot be stressed enough. Consider the dot-com failures in 2000 as an example. Many of the companies that failed did so, at least in part, because of poor planning.

Not knowing the market, the competition, and the environment of business were just a few of the factors that could have been addressed and avoided with proper planning. Therefore it is essential in today's world of internet marketing that planning be conducted thoroughly. Consider the following as steps in your plan.

Research is the first key step in the process. You must know your product, your company's competitors, your target market, and the capacities of each. When planning you should be able to list both the benefits and the potential disadvantages of the product or service you are selling. Through planning at this stage you can avoid the potential problems associated with a product deficiency by developing ways to correct or even compensate for that deficiency.

Deciding what type of campaign you will run is very important as well. What is your budget?

What is your staffing need? What will be the time-frame for the marketing campaign? These and other questions, some of which will depend solely on your unique situation, should be asked and answered at this point of the planning process. With the information laid out in front of you, it will be much easier to see just what limitations and hurdles you may have to overcome in order to effectively launch and carry out your marketing campaign. Also, don't forget, this is a company-wide effort. Marketing staff should not be the only staff involved. Interdepartmental communication is critical.

Once you have your campaign up and running, be sure to monitor its impact. Various methods exist for monitoring the effectiveness of a marketing campaign. However, be sure to rely on the most important of all means first: sales and customer feedback. No matter what business you are in, these two factors will exist in one form or another, and they are crucial pieces of data you can use to fine-tune your strategy.

When the campaign is over, perform an exhaustive review of the entire process from beginning to end. Look for any signs of trouble, and also for points of excellence, and make note of them for your next campaign. Marketing is a learning process every time you do it, and only by noting what went right and wrong last time will you know where to place your focus next time.

While this is a very compact overview of the process, one common thread must be sewn throughout: Be aware, at every step in the process, of the strengths and weaknesses of the company, of your staff, of the product, and of the market. Only through this awareness can you make an effective plan, and only through effective planning will you succeed in internet marketing.

Heather Turnbow is an Internet Marketing Coach and Expert Team Trainer. She is also a mommy to 3 in Colorado. Google Her Name "Heather Turnbow" and visit http://HaveSuccessAndWealth.com .

Internet Marketing Overview With Heather Turnbow - Marketing Coach

2008-10-25T16:33:00.002-07:00

Internet marketing, very simply, is the concept of business marketing, both to customers and to other businesses (B2B), by use of the internet. However, getting inside this concept and looking at how it works may not be considered quite as simple. The reason for this is that the internet, still relatively young, is ever-evolving and subject to waves of change.

New advances in internet technology provide new opportunities for businesses to add to their marketing approach and content. Likewise, advances in technology are making more affordable options available to the consumer, and so many more people are logging onto the internet every day. As they do, the demographic is changing, and no longer is the wealthy individual the only target of internet marketing. Today virtually all income levels must be considered in the internet marketing approaches of business.

In the 1990s, internet marketing went berserk. It was a brand new concept, and caution had been thrown to the wind in all the hype. Companies did not take into consideration that the same variables of marketing in other forms of media should logically be applied to internet marketing as well. Their failure to study markets and create sound strategies led to the fall of many so-called dot-coms in the end of 2000. The survivors, and successors, began to look toward time-tested logic in marketing for direction, and the result was massive growth.

Through the now-careful approach of businesses and marketers alike, targeted advertising on the internet has brought forth great success. Virtually any market you may wish to break into can be tapped on the internet. Many marketing firms offer the solutions a business needs to get their products out to consumers, while a small firm may wish to handle their marketing on their own and can find lower-cost solutions for their goals as well.

Search engines are a major resource for marketing, but typically are only able to provide ideas for what the consumer is already searching for. To accomplish the spontaneous suggestions offered by television or radio, pop-up ads and ads placed directly on a web-site are used. E-mail is an excellent form of marketing, but typically only has success once a business has built a good relationship with the consumer.

More and more people are spending more and more time on the internet daily. The reason is simple: the convenience offered by the internet, coupled with the increasing abilities of the internet to help you get your tasks completed, has allowed for all types of business to be conducted with point and click ease. Many tasks no longer require a trip in the car to be completed. Thus, relationships are growing on the web, and as they do, the pace of internet commerce has rocketed into the trillions of dollars. Advances in technology, and increased traffic, are leading to a future for internet marketing that can only point skyward.

Heather Turnbow is an Internet Marketing Coach and Expert Team Trainer. She is also a mommy to 3 in Colorado. Google Her Name "Heather Turnbow" and visit http://HaveSuccessAndWealth.com .

Goals Out Of Reach? (cash gifting scam) info Heather Turnbow www.HaveSuccessAndWealth.com

2008-09-24T18:15:00.001-07:00

Internet Business System With Heather Turnbow and The Secret Pays

2008-09-03T13:22:00.000-07:00

Heather Turnbow and her Have Success And Wealth team believe that you are wealthy in direct proportion to the amount of Money that passes through your hands. The motto of their Internet Business Sytem is that we can also show you how to create a passive stream of $100 payments directly TO you.

You will get your own website AND your own exclusive Abundance automated marketing system - and you will find more than $5,000 of software products (including master resell rights) and resources available in the paid member area. You may use these resources yourself and RESELL them if you like.

The concept of The Secret Pays and Heather Turnbow's Have Success And Wealth Team is a simple step-by-step plan that requires very little explanation. You will learn exactly how you too can have an abundance of money passing directly to you over & over.

This program was inspired by and founded based on Law of Attraction and the principles taught in The Secret Movie.

This incredible, revolutionary 1-UP to infinity cash-flow system focuses on people helping people.

If you have been searching for a unique system that really works, then you have finally found it.

It is perfect for anyone looking for a financial break-through in their life.

With this ingenious system, you can immediately and dramatically change your financial life! Our system is simple and based upon the power of one!

This activity is Internet based and automated with a customized computer software program. The tracking and placement of all the members within this structure is handled for you automatically. All you need is an ID #. That's it!

Here's how this simple system works. First, YOU decide to join as a member of our Secret Pays System. You log into the website and join. Upon joining you will be presented with options to pay the One-Time Only $125.00 this is in two payments, $25 to the admin and $100 to your sponsor.

You are now a lifetime member in The Secret Pays Opportunity, unlike other programs you will not be charged for any web hosting or annual renewal fees ever!

You are then automatically and instantly notified via email with your ID# and login credentials.

Log into your account and at the bottom of the page you will see the payment options to pay the admin and your sponsor.

Here is where you start the domino effect to creating your personal financial freedom. You can be the person in control of your financial destiny.

This NEW CONCEPT is a 1-UP to infinity structure. There are NO BOARDS to fill, NO MATRIXES to split or stall and NO BINARY to balance. The 1-UP structure is superior and mathematically out-performs ANY other program out there.

You can invite as many NEW people as you want, to create 3, 5, 10, 20 even 100 NEW Receiving Lines or Power Lines of Wealth to Infinity.

Here's where you can begin to VISUALIZE the steady stream of cash that's generated by this powerful system and it's all based upon The Power of One! It's real, it's life changing, and it's simple.

Just figure it out for yourself how the Power of One will dramatically change your life. Write out the strategy of everyone inviting just 1 new person each and every week. Now calculate this out for 50 weeks. Some people are signing up 1 new person every day or every other day! When you realize that YOU are receiving $100 from ALL of the qualifiers to infinity from each new

Receiving Line you are creating, you won't be able to sleep tonight! This is the power of exponential growth to infinity!

This incredible revolutionary 1-UP to infinity structure is creating SO much excitement! By practicing the true spirit of People Helping People you WILL create positive changes in your financial future.

Heather Turnbow offers one of the Best Power Lines and the Have Success And Wealth team have begun using Viral Promotion and Marketing to speed up the process. Start for just a One-time payment of $125 to bring in a lifetime of abundance.

Heather Turnbow is a full time mother of three. She specializes in helping others find Success And Wealth through Internet Marketing from home. To view more on her Marketing Strategies, Google Her Name "Heather Turnbow", then visit: http://HaveSuccessAndWealth.com

Heather Turnbow Shows How To Format Your Winning Article

2008-09-01T23:38:00.000-07:00

If you can write, that is wonderful, you are well ahead in the game when it comes to article marketing. The question is, can you format your article in the right way to produce the results that you want?

A good article starts with an outstanding, attention grabbing headline. However, the headline cannot be ‘hype.’ Following the headline, you should have a sub headline, which also should not be hype. Headlines are very important, especially in the Internet World.

Remember that there is no ‘cover’ to judge your article by, other than the headline. The headline must compel the potential reader to read the article, and the subheadline should serve the same purpose, stating what the article will be about.

A good article will be between 300 and 500 words in length, divided into no less than three paragraphs. You should avoid paragraphs that only contain one sentence as well, unless that sentence is just a few words long and needs to stand out for effect.

The opening paragraph should let the reader know what the article is about, and what they will learn in the following text. Do you remember writing a thesis sentence in high school or college?

It is much the same thing for articles. Make a statement or ask a question, then prove it or answer it within the text of the article. It is important that each paragraph leads the reader to read the next paragraph. You want them to reach the bottom.

The final paragraph should wrap up your article, summarizing what has been conveyed in the body of the article. Following the final paragraph, you should provide a resource box, which is in effect information about the author – you – and should include a link to your website, where the reader can learn even more about the topic.

Finally, you want to let readers know that they are free to reprint your article, as long as it stays intact and includes the resource box. This is how your article will become viral.

When you have finished writing your article, put it away and read it again the next day. Too often, writers become fixated with their own writing, and the information is not as good as it might be with a more objective point of view. Don’t be afraid to ask a friend to read over the information, and ask for criticism.

Heather Turnbow is a full time mother of three. She specializes helping others find Success And Wealth through Internet Marketing from home. To view more on her Marketing Strategies, Google Her Name "Heather Turnbow", then visit: http://HaveSuccessAndWealth.com

Effective Article Distribution Strategies

2008-07-30T10:32:00.000-07:00

There are many ways to get your articles into circulation, and you would be wise to use them all. These methods include distributing articles to the article directories or repositories, sending your articles to your list of ezine publishers, using a blog to publish your articles, using other people’s blogs to promote your articles, submitting your articles to private members sites, and submitting articles to forums that allow articles.

However, there are a few more ways that you can distribute your articles. Keep in mind that the purpose of the article is to get traffic to your website. With that in mind, most people forget to put their own articles on their own websites. Websites need content, you’ve written content – make sure that content makes it to your site.

Another way to distribute your articles is in the form of an ebook, which is essentially a PDF file, where you have compiled all the articles that you have written on a specific topic. The ebook should be free, and you can list it at various ebook directories around the Internet, and allow others to give your ebook away as well.

Use your articles as part of an email series or email course. Again, the series or course should be free. Simply set up an autoresponder for the series or course and put a sign up box on your website. This will not only help your article distribution, it will also help you build an email list.

Put all of your articles, in text format, in a folder, compress the folder, and upload it to your website. Now, on every single email you send out, include a signature file that lets people know that they can download this file, for free, and use the content as they see fit, as long as the content is not changed, and the authors information remains intact.

Articles can be used in many creative ways, if you think about it. Always be on the outlook for ways to distribute your articles to others, and don’t let any opportunities pass you by.

Heather Turnbow is a full time mother of three. She specializes in Internet Marketing from home as the founder of The Abundance Team. To view more on her Marketing Strategies, Google Her Name "Heather Turnbow", then visit: http://MommyMakingCash.com and her radio program: http://blogtalkradio.com/HeatherTurnbow .

Common Mistakes To Avoid When Writing Articles

2008-07-19T11:39:00.000-07:00

While article marketing is easy and effective, there are mistakes that you must avoid if you are to do this successfully. Making some of the following mistakes can cost your credibility. In the world of Internet Marketing, your credibility is all you really have to fall back on! Protect your reputation and your credibility by avoiding the following pitfalls:

1. Do not allow your article to become a sales letter. The readers are not stupid people, they recognize sales letters and ads when they see them, and trying to pass such off as an informative article will lead to your failure – very quickly.

2. Don’t make your article too short. Your article should be no less than 300 words long. Anything less does not count as an article and probably will not be taken seriously. Alternately, do not make your article too long. 750 words is the maximum length for a good article.

3. Check your spelling and grammar! Poor spelling and grammar has been the downfall of many hopeful Internet Marketers. There are many word processing software titles on the market that will help correct any spelling or grammar mistakes you might make. Check and double check spelling and grammar before submitting your article!

4. Avoid a sales pitch in your author’s resource box. This space is for information about the author, and should be used as such, with a link for more information on the topic included at the end of the author’s information. Don’t turn the author’s resource box into an advertisement.

5. Avoid hype in your headlines, sub headlines, summaries, and in the article itself. Also avoid stating facts that you have not researched. You can bet that someone who actually knows the facts will read the article, and they will call you out on facts that are not stated correctly!

6. Do not plagiarize! Plagiarism is the act of copying work word for word, or even paraphrasing. Do your research, then write the article based on what you have learned, or quote and acknowledge your sources. You will never get ahead by stealing someone else’s work!

Heather Turnbow is a full time mother of three. She specializes in Internet Marketing from home as the founder of The Abundance Team. To view more on her Marketing Strategies, Google Her Name "Heather Turnbow", then visit: http://MommyMakingCash.com and her radio program: http://blogtalkradio.com/HeatherTurnbow .

Article Writing Tips From Heather Turnbow

2008-07-06T10:15:00.000-07:00

Writing articles isn’t as hard as you may think. If you understand the rules of proper grammar, and you have a word processor or word processing software that includes a spell checker, writing articles becomes quite easy in fact. Here are some tips to help you out.

1. Don’t make it harder than it really is. This is the first mistake that most new article writers make. Think about what you want to say, then just start writing. Don’t worry about spelling or grammar, just write until you have said all that you wanted to say. Editing comes after the information is down on paper – or on your computer screen in a document.

2. Don’t get stressed over your topic. You already know what it is that you want to sell. Look at your product or service from a customers point of view. Visit forums where your customers participate and find out what their questions are. Base your articles on those questions, answering the questions.

3. Don’t make your articles too long or too short. Articles should be between 300 and 750 words, with the optimal length between 300 and 500 words. Use the word counter on your word processor, and don’t go over or under these words.

4. Do not submit your article the minute you finish it. Put it away and come back to it later. Read it over and make sure that you have said what you wanted to say, and then have someone else read it. Ask for constructive criticism, and really pay attention to what your test reader has to say.

5. You are writing an article, not a sales letter. The article should inform and lead readers to your website. The selling is done at the website. Articles that are obvious sales letters lose the readers respect and damage your credibility.

6. Stay Focused. Make sure your article stays on track. If you find yourself writing away from what you originally intended your article to be about, make a note about the new article idea you have accidentally found, and get back on track with your original plan.

7. Finally, write like you talk. Write like you are talking to a close friend. Don’t try to use words that you have to look up in the dictionary. Use your everyday language, and your personality will shine through. Allowing your true personality to shine through in your articles is the first step to building a relationship with your readers.

Heather Turnbow is a full time mother of three. She specializes in Internet Marketing from home as the founder of The Abundance Team. To view more on her Marketing Strategies, Google Her Name "Heather Turnbow", then visit: http://MommyMakingCash.com and her radio program: http://blogtalkradio.com/HeatherTurnbow .

Using Ghostwriters for Your Email Marketing Campaigns

2008-06-17T09:56:00.000-07:00

Ghostwriting is a common practice today in all aspects of writing from articles and eBooks to emails and eZines… and more. Ghostwriting is when a person, known as a “ghost” author, writes the content. Then someone else assumes this content as their own, with the consent of the ghost.

The ghostwriter’s name does not appear on the material; i.e. cover of the eBook, in the byline of the article, etc. as the ‘author.’ Instead the name of the person for whom the book is written is shown as the author if the book. However, sometimes ghostwriters may receive some partial credit in the name of authorship or may appear in the forward or introduction of the book.

There are several ways to find and hire ghostwriters for your projects. You can post on Elance.com or rentacoder.com. You an also register at forums in your target niches or areas of interest and seek ghostwriters through forum posting.

Another popular way to find a ghost is to ask for referrals from friends and colleagues.

Ghostwriters often have full schedules and only accept new clients as referrals, so this would be a great way to connect.

Delay no longer in creating those email marketing messages. Grab a keyboard!

Heather Turnbow is a full time mother of three. She specializes in Internet Marketing from home as the founder of The Abundance Team. To view more on her Marketing Strategies, Google Her Name "Heather Turnbow", then visit: http://MommyMakingCash.com and her radio program: http://blogtalkradio.com/HeatherTurnbow .

Writing Ads for Email Marketing

2008-06-10T10:26:00.000-07:00

To promote sales of products and services means there’s a need for effective advertising. And email marketing offers an affordable solution, as the Internet being one of the fastest mediums of communication offers maximum response possibilities for low costs,; i.e. great ROI (return on investment) opportunities.

However, with the flood of people jumping on the Internet and doing their marketing, competition can be fierce, as one email competes for another for the reader’s attention. So email marketers have to provide outstanding quality of ads to appeal to their targeted groups.

Here are some tips to make your emails stand out and get noticed:

- Offer a free item – ebook, report, software trial or membership site. People like to get things for no cost.

- State a guarantee in your message. Take the fear out of buying from you.

- Include several ways to reply to your offer. Not everyone has Paypal, for instance. So allow shoppers other means like faxing, calling or mailing in credit card orders.

- Keep message & ordering simple. Write at a ninth grade level (unless you’re targeting a higher educated audience like with tech products for technicians). And keep sentences brief and to the point.

Provide outstanding quality. And appeal to more of your targeted readers.

Heather Turnbow is a full time mother of three. She specializes in Internet Marketing from home as the founder of The Abundance Team. To view more on her Marketing Strategies, Google Her Name "Heather Turnbow", then visit: http://MommyMakingCash.com and her radio program: http://blogtalkradio.com/HeatherTurnbow .

Writing Tips For Email Marketing To Get Readers Hooked

2008-05-28T10:55:00.000-07:00

To get visitors – and repeat visitors - to your website, there are many factors that are important in your email marketing. And the more attention you place in these details, the greater your chances of attracting - -and retaining – your website visits.

Hook Readers

First of all, try to select a website URL that addresses the main benefit to the reader, like EarnMoreCash.com, LoseWeightFast&Easy.com, etc. (Note: these are samples, so please disregard if used my non-professionals.)

Next, be consistent throughout your email message. In other words, mention only a couple key issues surrounding the site page you are leading people to click on. Don’t cloud the email body with other sites, products and services. Keep the flow steady and tight, well focused.

Use good navigation on the website and test it BEFORE you send your email. Make sure you CAN click on the link. And make sure whatever you ask people to do there – be it sign up for an eZine, a report or purchase a new eBook or package – that this process CAN be done as directed.

And finally, give simple, complete instructions with contact info for help, in case it’s needed. And make sure the contact information is accurate. I.E. don’t send readers to reply emails that bounce.

Pay attention to details. And readers will pay more attention to you and your email marketing message!

Heather Turnbow is a full time mother of three. She specializes in Internet Marketing from home as the founder of The Abundance Team. To view more on her Marketing Strategies, Google Her Name "Heather Turnbow", then visit: http://MommyMakingCash.com and her radio program: http://blogtalkradio.com/HeatherTurnbow .

Writing For An Email Audience

2008-05-27T09:16:00.000-07:00

The content of the email marketing messages can keep their readers glued if they are written and presented well. Since readers like to quickly scan through emails instead of reading them thoroughly, they understand more when explained in less. So the content should be convincing and well written without any grammatical or spelling mistakes to gain the trust of the potential shoppers.

Tips For Helping Your Readers

• Subjects given to the emails should impress & invite
• Focus on keywords to pull the attention of the reader
• Bulleted or numbered lists make the matter simpler to understand
• Use simple language to represent your ideas. Use less words, smaller words and words which are simpler to understand. For example, instead of “utilize” type in “use.”
• Avoid using puns / metaphors. They tend to confuse the audience
• Try to start with conclusion because if you know the end you can well start. Then sum up at the end.

So accommodate your targeted audience by writing for them. And watch how they accommodate your email marketing messages!

Heather Turnbow is a full time mother of three. She specializes in Internet Marketing from home as the founder of The Abundance Team. To view more on her Marketing Strategies, Google Her Name "Heather Turnbow", then visit: http://MommyMakingCash.com and her radio program: http://blogtalkradio.com/HeatherTurnbow .

Marketing Copy in Your Emails

2008-05-25T14:15:00.000-07:00

Want to double or triple the number of new leads and customers you generate each month with your emails?

Try focusing on copy marketing.

And the secret is to balance the right blend of benefits and features in your marketing copy. In order to do this, try some of the things in your next email marketing communications.

State your proposition in a personal way, since the focus is all about the customer – i.e. write in the “You” form, not “he or she.” And talk about them or things that they can relate to.

• Focus on customer benefits; people like to save money, join and be a part, learn more, earn more.

• Offer multiple selling points in bullet form. Write them from customer’s point of view & reflect their needs.

• Thoroughly describe the product. Give the customer all the information they need on the product or service in order to make a well educated decision.• Create a call to action. TELL the customer what to do – exactly, step-by-step. Click here, fill out the form, hit “Submit.”• State your USP (unique selling position) to differentiate yourself from competition. For example, tell why your product is better than the competition’s.

Rewriting the text on your email message so that it focuses on marketing copy can help readers feel more comfortable. It can also help improve your sales results. Now there’s a win-win!

Heather Turnbow is a full time mother of three. She specializes in Internet Marketing from home as the founder of The Abundance Team. To view more on her Marketing Strategies, Google Her Name "Heather Turnbow", then visit: http://mommymakingcash.com/ and her radio program: http://blogtalkradio.com/HeatherTurnbow .

Copywriting Your Emails

2008-05-19T09:03:00.000-07:00

Whenever you email someone, you’re basically trying to sell a point. So what better way to communicate than with the language of advertising, copywriting.

Copywriting is the art of using attractively written content focusing around a service or product to sell. A tool used to tempt the reader by making the items for sale seem attractive, desirable and useful at the same time – and immediately (before supplies run out), copywriting is often described as a hardcore play of words where the best and the most persuasive campaigns win.

Copywriting Tips

1. Headline – Pack a powerful punch here. Check top magazine article headlines of the day to see what’s working best. Tailor yours accordingly.

2. Lead – Draw readers in with a great opening. Look to top articles in the news for ideas. And reach out and grab your readers in a similar fashion.

3. Main Message – Keep this focused on no more than 3 main benefits your product or service offers the reader. Present credible info, not hype. And include testimonial when possible to back up claims.

So go for the selling of your email messages with good, old-fashioned copywriting techniques. Sell recipients on reading more, clicking on your site, or communicating in some other way to show they got your message.

Heather Turnbow is a full time mother of three. She specializes in Internet Marketing from home as the founder of The Abundance Team. To view more on her Marketing Strategies, Google Her Name "Heather Turnbow", then visit: http://mommymakingcash.com/ and her radio program: http://blogtalkradio.com/HeatherTurnbow .

Quality Content Writing and Editing

2008-04-30T12:59:00.000-07:00

A good email is often appreciated by its reader when the content of the message in the email’s body convinces its reader of your main idea of focus. Anything else that comes across may have the potential to ruin the effect, including bad grammar, spelling, style and content.

Requirements for Good Writing

Grammar – No need to be textbook perfect. But do refer to basic grammar rules from high school or college texts. Check with your local librarian for handy sources to check out. And head to online resources like http://www.grammarcheck.com/ to sign up for free helpful newsletters.

Spelling – Don’t reply solely on your spell check. Research unfamiliar words in a handy print dictionary or online at places like http://dictionary.reference.com

Style – Don’t be afraid to develop your own style. Read favorite authors and you’ll find they each have their own style combining favorite phrases, sentence structure and mood throughout. Experiment with your content and see what flows well and naturally.

Content – Use real, solid information. Include client and industry case studies & feedback where you can to provide solid, real content.
Editing your email messages is a must because improper words, usage and content matter can affect the clarity of your presentation as well as reflect on you. It is what makes your effort worthwhile.

Heather Turnbow is a full time mother of three. She specializes in Internet Marketing from home as the founder of The Abundance Team. To view more on her Marketing Strategies, Google Her Name "Heather Turnbow", then visit: http://MommyMakingCash.com and her radio program: http://blogtalkradio.com/HeatherTurnbow .

Skills For Effective Email Writing

2008-04-11T09:46:00.000-07:00

The main way to communicate effectively via email is to target the right audience with your message. This largely depends upon what you are trying to sell and to whom you are trying to sell.

Email writing should hopefully have one or more affects on the readers. Recipients should feel the satisfaction of reading the message and want to continue reading, like in further messages you send later. And / or they should want to follow up directly for more information or to purchase. For this the writer must imply some techniques for making the writing more effective.

Basic Outline

Begin with a basic outline; an opening sentence that leads into your opening paragraph. Then discuss no more than 3 main points. And end with a close and invitation to purchase, visit a website for more information, instructions to sign up for a freebie or other direct response.

Eye-Friendly

People see a lot during each day. So make your message clear and make it stand out. Keep sentences short & to the point. And use bullets and headings.

So avoid as many negative responses as possible when readers get your email messages. Instead of readers asking to unsubscribe from further messages and / or delete the ones you’ve sent, practice effective skills in your communications.

Heather Turnbow is a full time mother of three. She specializes in Internet Marketing from home as the founder of The Abundance Team. To view more on her Marketing Strategies, Google Her Name "Heather Turnbow", then visit: http://MommyMakingCash.com and her radio program: http://blogtalkradio.com/HeatherTurnbow .

Be Prepared With Email Messages

2008-04-10T09:06:00.000-07:00

When you create email messages to send, do like the Boy Scouts and “Be Prepared.” Prepare with a small arsenal of marketing tools to use in advance as follows.

Marketing Tools

Folder – create a folder on your computer & in print form for “email marketing” and keep ideas you have for future campaigns there. Save favorite emails there you get from others, too, as inspiration. You can use these as templates to create your own unique messages.

Headlines – Start a Microsoft Word or text document where you list favorite headlines and ideas for future headlines.

PS – People like to head straight to this area first, many gurus say. So Create a document in your email marketing folder with favorite “PS” remarks; special sales, freebies, etc.

Guarantee – Ditto with guarantees. Which guarantees are listed on items you’ve purchased recently? Use these as starters. They attracted you!

Reference Guides – Keep handy reference sites like Dictionary.com or favorite encyclopedias book marked in a special Favorites folder on your computer. Keep print editions available nearby, too!

With the right bunch of marketing tools gathered ahead, you can “Be Prepared.” Start gathering your arsenal for great email marketing campaigns.

Heather Turnbow is a full time mother of three. She specializes in Internet Marketing from home as the founder of The Abundance Team. To view more on her Marketing Strategies, Google Her Name "Heather Turnbow", then visit: http://MommyMakingCash.com and her radio program: http://blogtalkradio.com/HeatherTurnbow .

Marketing With Email Can Offer Direct Response

2008-04-09T15:09:00.000-07:00

A popular way for companies to communicate directly with consumers today is to use email. Email serves a variety of functions including sales promotions and being a means of education about products and services. Messages also can include branding with logos and / or tag lines, and they can offer direct response tools like reply links, emails, telephone and fax numbers.
Basic email message writing comes across much better with skill that can be learned. Main focus should be placed on the tone of speech and grammatical language in the body of the message.

Points which should be remembered for writing the email:

• The subject line should be exciting, making the reader want to open the mail and read the further text.

• Keep the subject line brief.

• Make sure to include details about the sender to comply with spamming laws. Check spamcop or other “anti-spam” sites in your favorite search engine for more info.

• Develop the body of the email; i.e. the message, with a good introduction followed by well-described paragraphs. Avoid hype and misleading readers.

• Use your email spelling and grammar check tools. And don’t “shout” or use all capital letters.

Practice and read emails that come your way. Learn to write messages that you’d like to receive and improve your communications.

Heather Turnbow is a full time mother of three. She specializes in Internet Marketing from home as the founder of The Abundance Team of EDC Diamond. To view more on her Marketing Strategies, she welcomes you to Google Her Name "Heather Turnbow", then visit: http://MommyMakingCash.com and her radio program: http://blogtalkradio.com/HeatherTurnbow .