Writing Tips For Email Marketing To Get Readers Hooked

To get visitors – and repeat visitors - to your website, there are many factors that are important in your email marketing. And the more attention you place in these details, the greater your chances of attracting - -and retaining – your website visits.

Hook Readers

First of all, try to select a website URL that addresses the main benefit to the reader, like EarnMoreCash.com, LoseWeightFast&Easy.com, etc. (Note: these are samples, so please disregard if used my non-professionals.)

Next, be consistent throughout your email message. In other words, mention only a couple key issues surrounding the site page you are leading people to click on. Don’t cloud the email body with other sites, products and services. Keep the flow steady and tight, well focused.

Use good navigation on the website and test it BEFORE you send your email. Make sure you CAN click on the link. And make sure whatever you ask people to do there – be it sign up for an eZine, a report or purchase a new eBook or package – that this process CAN be done as directed.

And finally, give simple, complete instructions with contact info for help, in case it’s needed. And make sure the contact information is accurate. I.E. don’t send readers to reply emails that bounce.

Pay attention to details. And readers will pay more attention to you and your email marketing message!

Heather Turnbow is a full time mother of three. She specializes in Internet Marketing from home as the founder of The Abundance Team. To view more on her Marketing Strategies, Google Her Name "Heather Turnbow", then visit: http://MommyMakingCash.com and her radio program: http://blogtalkradio.com/HeatherTurnbow .

Writing For An Email Audience

The content of the email marketing messages can keep their readers glued if they are written and presented well. Since readers like to quickly scan through emails instead of reading them thoroughly, they understand more when explained in less. So the content should be convincing and well written without any grammatical or spelling mistakes to gain the trust of the potential shoppers.

Tips For Helping Your Readers

• Subjects given to the emails should impress & invite
• Focus on keywords to pull the attention of the reader
• Bulleted or numbered lists make the matter simpler to understand
• Use simple language to represent your ideas. Use less words, smaller words and words which are simpler to understand. For example, instead of “utilize” type in “use.”
• Avoid using puns / metaphors. They tend to confuse the audience
• Try to start with conclusion because if you know the end you can well start. Then sum up at the end.

So accommodate your targeted audience by writing for them. And watch how they accommodate your email marketing messages!

Heather Turnbow is a full time mother of three. She specializes in Internet Marketing from home as the founder of The Abundance Team. To view more on her Marketing Strategies, Google Her Name "Heather Turnbow", then visit: http://MommyMakingCash.com and her radio program: http://blogtalkradio.com/HeatherTurnbow .

Marketing Copy in Your Emails

Want to double or triple the number of new leads and customers you generate each month with your emails?

Try focusing on copy marketing.

And the secret is to balance the right blend of benefits and features in your marketing copy. In order to do this, try some of the things in your next email marketing communications.

State your proposition in a personal way, since the focus is all about the customer – i.e. write in the “You” form, not “he or she.” And talk about them or things that they can relate to.

• Focus on customer benefits; people like to save money, join and be a part, learn more, earn more.

• Offer multiple selling points in bullet form. Write them from customer’s point of view & reflect their needs.

• Thoroughly describe the product. Give the customer all the information they need on the product or service in order to make a well educated decision.• Create a call to action. TELL the customer what to do – exactly, step-by-step. Click here, fill out the form, hit “Submit.”• State your USP (unique selling position) to differentiate yourself from competition. For example, tell why your product is better than the competition’s.

Rewriting the text on your email message so that it focuses on marketing copy can help readers feel more comfortable. It can also help improve your sales results. Now there’s a win-win!

Heather Turnbow is a full time mother of three. She specializes in Internet Marketing from home as the founder of The Abundance Team. To view more on her Marketing Strategies, Google Her Name "Heather Turnbow", then visit: http://mommymakingcash.com/ and her radio program: http://blogtalkradio.com/HeatherTurnbow .

Copywriting Your Emails

Whenever you email someone, you’re basically trying to sell a point. So what better way to communicate than with the language of advertising, copywriting.

Copywriting is the art of using attractively written content focusing around a service or product to sell. A tool used to tempt the reader by making the items for sale seem attractive, desirable and useful at the same time – and immediately (before supplies run out), copywriting is often described as a hardcore play of words where the best and the most persuasive campaigns win.

Copywriting Tips

1. Headline – Pack a powerful punch here. Check top magazine article headlines of the day to see what’s working best. Tailor yours accordingly.

2. Lead – Draw readers in with a great opening. Look to top articles in the news for ideas. And reach out and grab your readers in a similar fashion.

3. Main Message – Keep this focused on no more than 3 main benefits your product or service offers the reader. Present credible info, not hype. And include testimonial when possible to back up claims.

So go for the selling of your email messages with good, old-fashioned copywriting techniques. Sell recipients on reading more, clicking on your site, or communicating in some other way to show they got your message.

Heather Turnbow is a full time mother of three. She specializes in Internet Marketing from home as the founder of The Abundance Team. To view more on her Marketing Strategies, Google Her Name "Heather Turnbow", then visit: http://mommymakingcash.com/ and her radio program: http://blogtalkradio.com/HeatherTurnbow .